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Sunday, May 10, 2009

From handicrafts to luxury goods

As a tourist destination, Yogyakarta is famous for many kinds of products, with visitors able to pick up a range of souvenirs from bakpia /sweet pie and gudek /young jackfruit cooked in coconut milk with spices, to batik and Dagadu T-shirts /T-shirts with a famous design.
it's strange, As a tourist city famous for its shopping, Yogyakarta doesn't have a reputation for producing exclusive bags and purses.
Rather, anyone hankering for an exclusive snakeskin bag, for example, must pay a small fortune for an overseas product.
Whereas we can do the job, Adrian points out. We have an abundance of raw material. Why don't we create our own image?
In the middle of 2004, started producing luxury bags and purses out of frog skin, gradually building a reputation for exclusive and high-quality products. It turned out we needed about six months for Cadusa to start to get known,. So I believe we could create a bag and purse trademark that represents luxury goods in Yogyakarta.
As well as using frog skin, Cadusa has developed accessories from skins of other animals, including lizards, snakes and monitor lizards. He's currently working on developing items made from goose skins.
We choose to use materials which aren't common because there are plenty of goods made from cow and goat leather,
As part of its image as an exclusive brand, Cadusa chooses not to accept orders for big quantities, producing only limited editions of all designs. Even customers from countries such as France, Italy and Japan cannot place bulk orders.
This is to build our image. In the near future I hope tourists will come to Yogyakarta if they want to buy a luxury bag or purse, and they will just come to Cadusa.
If customers want to own an exclusive bag or purse it's not necessary to go overseas to buy because in Yogyakarta there are exotic products, exclusive and of high quality.
Despite using animal skins, Cadusa is careful not to use materials from protected or endangered animals. It also makes frequent legal reports to the Conservation Department and the Water Resource Department in Yogyakarta.
We don't want to damage the environment for the sake of the economy, Even though the animals whose skins we use aren't protected, we limit production to avoid excessive exploitation-